Advanced Program for Marketing Professionals - Batch 08 - INDIAN INSTITUTE OF MANAGEMENT, CALCUTTA
PROGRAM OBJECTIVEThe program aims at helping participants in the following ways:
ABOUT IIM CALCUTTA
Indian Institute of Management Calcutta (IIM Calcutta) was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961. and is reputed to be one of Asia's finest business schools.
Since the last 50 years IIM Calcutta has been playing a poineering role in professionalising Indian business managment throgh its
Post-graduate and Doctoral level programs, Executive training programs, Research and Consulting Activities
For more infomation please visit www.iimcal.ac.in
PROGRAM STRUCTURE AND DESIGN
(Applicants are advised to go through the detailed program content as well at http://tiny.cc/apmpdpc)
1. Marketing Management
2. Consumer Behavior
3. Marketing Research Analytics
4. Financial Acumen for Sales and Marketing
1. Sales and Distribution Management
2. Product and Brand Management
3. Strategic Aspects of Marketing
4. B2B Marketing
5. Organizational and People Issues in Marketing
6. Digital and Social Media as Marketing Tool
7. Services Marketing
PROGRAM DESIGN AND DURATION
Candidates will be awarded a graded Certificate of successful completion from IIM Calcutta.
Program Fee(INR): 1,93,550/- + Service Tax + KKC+SBC
ELIGIBILITY AND SELECTION PROCESS
Up to 90% of the program fee is available as customised education loan from leading banks to enable participants to spread the payment over a period of 36 months. The candidate shall be eligible for bank loans as per the concerned bank norms.
Neither NIIT Imperia nor the Institute will be held responsible for any delay in disbursement of the bank loan.
Click here for Education Loan details
The Program Aptitude Test is a multiple-choice test of 90 minutes, with maximum score of 100. PAT is distinctive because it measures aptitude not only through skills and abilities in functional areas, but also through an assessment of supporting personality traits that determine success in modern work environments.
The PAT covers the following four areas:
Verbal Ability & Communication Skills: 30 out of 100
Numerical Ability: 35 out of 100
Logical Reasoning & Creative Problem Solving: 20 out of 100
Supporting Personality Traits: 15 out of 100
Click here for illustrative questions
SASWADAN RANJIT KUMAR,
Area Business Manager – Samsung Electronics Ltd,
Before joining the course, my major concern was whether the course is worth the program fee. After joining the program, the program has not only added value but has also helped me to work smartly and thus climb the professional ladder.
Senior Manager (Marketing) – Aircel,
My major concern before joining the program was the takeaways that i would have for my day-to-day work from my course But thanks to diverse profile of participants and diverse sectors represented by these participants, I have learnt a lot. Program has helped me to present myself in a better light.
Sales Manager – CISCO,
The key benefits from the program has been exposure to realistic case studies, hands-on learning on Marketing aspects and curriculum. All the sessions taken by Prashant Mishra were great.
AGM – Schneider Electric,
Program has made me better equipped to carry all marketing campaigns and make a balanced analysis of all situations and numbers.
DGM – Branding, Marketing Communication & PR, Bharti Corporate
“Interactivity” was the most liked feature of the program. Some of the case studies are very relevant to our current job profile. Especially Classroom sessions open up different perspectives of the same problem.
HIMADRI SHEKAR ROY,
Executive Vice President Indiainfoline Ltd.
I have found the technology; content and presentation are the best features of this program.