Background

Today young professionals are well versed with the basic functioning of their departments. To move to higher levels they need to dig deeper and wider to develop a strategic perspective, which will equip them to take confident decisions. This requires acquiring advanced skills and be up-to-date on the latest and best practices.

To facilitate growth of your sales & marketing career,(without leaving your home or work) IMT Ghaziabad along with NIIT Imperia presents “Post Graduate Certificate Program in Sales & Marketing”.

Program Objectives:

The program provides a comprehensive understanding of contemporary approaches to acquiring, retaining and growing business in an efficient and effective manner. The program will help participants to:

• Understand & identify the challenges emerging in the market place
• Develop a deep Customer and Market Orientation
• Learn the tools of managing, motivating and leading sales teams
• Master the fundamentals of channel design, development and management decisions
• Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products.

Who Should Attend?

Working professionals with minimum one year experience, with an active interest in furthering their career in sales and marketing will find the course interesting and stimulating. The participants with 1 to 5 years of experience shall be given preference in the admission process.

Exclusive Offering on Own Career Management

A distinctive feature of the Program is a workshop on Own Career Management & Growth. This will be offered by NIIT Imperia through senior Industry professionals.

The workshop will focus on Analysis of own Strengths & Skills and thus utilise them to rise in your organization. Other areas to be covered:

- Managing working environment

- Visibility to Decision Makers

- Growth within own Organization

ABOUT IMT GHAZIABAD

Institute of Management Technology (IMT), Ghaziabad is consistently rated among the top 10 business schools in India. Its strength lies in its eminent faculty and the quality of its courses that have, in many cases, been trendsetters.
In 2008 and 2009, IMT G has been ranked among top 10 B-Schools in the AIMA-IMRB Survey, Outlook Survey, Business India Survey etc. – well ahead of many other reputed names. (Refer to www.imt.edu for individual rankings)

Program Directors

Professor Mukesh Chaturvedi and Professor Anand G. Khanna.

Download Detailed Program Contents