PROGRAM OBJECTIVES
The PGCSM aims to:
• Equip Junior to Middle level executives with best practices in industry
• Understand customer perception towards products and brands
• Manage and motivate sales force, channel design and channel partners.

WHO SHOULD ATTEND?
• Sales and Marketing professionals at the early stage of their career
• Professionals who seek to take up sales and marketing as their domain.

ELIGIBILITY

• Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) are eligible.
• Working professionals with minimum 2 year of work experience (full-time paid employment) post completion of graduation, as on Mar 1, 2012

PROGRAM TIMING

•Duration: 1 year
•Frequency: once a week
•Class Schedule: Friday, 6.30 pm to 9.30 pm
 

ABOUT IMT GHAZIABAD
Institute of Management Technology (IMT), Ghaziabad is rated among the top 10 business schools in India. Its strength lies in its eminent faculty and the quality of its courses.

For more information about the institute, please visit www.imt.edu

For more information about the institute, please call 01146076571 or email : niit@ivoryeducation.com

Click here to download the detailed program content

PROGRAM STRUCTURE AND DESIGN
All candidates have to study 9 courses during the program.
The program comprises of the following Courses:

Sales Module

• Sales Management
• Channel Management
• Institutional Sales and Sales to Organized Retail
• Personal Selling
• Market Research
• Contemporary Sales Techniques

Marketing Module

• Marketing Management
• Consumer Behavior
• Product and Brand Management

Project Work for 3 months

PROGRAM DURATION
•Duration: 1 year
•Frequency: once a week
•Class Schedule: Friday, 6.30 pm to 9.30 pm
•Delivery: Through classes at NIIT Imperia Centre for Advanced Learning in your city, using Synchronous Learning Technology
•Also, there will be a mandatory 3 month project work
•In addition, there will be a mandatory 3-day campus module at IMT Ghaziabad at the start of the program.

EVALUATION
•Evaluation by: IMT Ghaziabad
•Evaluation Mode: Evaluation may include one or more of the following:
Online Assessment/Case Study Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation
The final decision on evaluation methods rests with the course faculty and may change without prior intimation.

CERTIFICATION
Participants with Poor grades in not more than two modules will receive a ‘Certificate of Completion’. Participants with more than 2 poor grades will receive a ‘Certificate of Participation’. Certificates shall be issued directly by IMT Ghaziabad.
For more information about the institute, please call 01146076571 or email : niit@ivoryeducation.com

FEE AND PAYMENT SCHEDULE

Program Fee: Rs. 77,063/- + 12.36% Service Tax = Rs. 86,588/- 

•The fee above is inclusive of all academic charges, examinations, textbooks, study material
•All fees are non-refundable. Fees can be paid by cash or cheque/demand draft drawn in favour of ‘NIIT Ltd. Imperia Collection A/c’
•A deferred payment facility exists with the following schedule:

  - With Application# Rs. 10,112/-
  - On Registration Rs. 25,476/-
  - Instalment 1 (May, 2012) Rs. 17,000/-
  - Instalment 2 (Jul, 2012) Rs. 17,000/-
  - Instalment 3 (Sep, 2012) Rs. 17,000/-
 (Students are to submit the PDCs towards future instalments as per the due date at the time of registration).

 #Initial payment will be refunded completely if the applicant is not selected for the program by the institute. This does not include the application amount of Rs. 1124/-.

Initial payment will not be refunded in case of any/all of the following conditions:

• The application is found to be incomplete or inaccurate at any stage of scrutiny
• The applicant is offered a seat for the program and does not join before the date mentioned in the offer letter

It is the responsibility of the applicant to ensure that the application is complete in all respects.

The selection offer letter is for a specific batch of a program. Neither the offer for admission nor the initial amount is transferable to any other program or batch.

For more information about the institute, please call 01146076571 or email : niit@ivoryeducation.com

PROGRAM FACULTY

Selected faculty from IMT Ghaziabad will conduct this program.

For more information about the institute, please call 01146076571 or email : niit@ivoryeducation.com

ELIGIBILITY CRITERIA AND SELECTION PROCESS

• Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) are eligible.
• Working professionals with minimum 2 year of work experience (full-time paid employment) post completion of graduation, as on Mar 1, 2012

BANK LOAN INFORMATION

Up to 90% of the program fee is available as customised education loan from leading banks to enable participants to spread the payment over a period of 36 months. The candidate shall be eligible for bank loans as per the concerned bank norms.
Neither NIIT Imperia nor the Institute will be held responsible for any delay in disbursement of the bank loan