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Certified Digital Marketing Professional - Batch 42 - DIGITAL MARKETING INSTITUTE

  • Key Information
  • Who Should Attend?
  • Program Features
  • Program Details
  • Program Highlights
  • Batch Details
Key Information

The Digital Marketing Opportunity

There are 462 Million total Internet users in India. Companies are increasingly reaching out to their consumers through digital platforms. India’s digital advertising spending will reach $4 billion by 2020 and India's digital advertising market has grown at a rate of 33%.

This indicates a shift in focus from traditional to digital marketing mediums. These market trends have created tremendous opportunities for professionals who are equipped with the necessary digital skills.

The program is uniquely designed for current and aspiring marketing professionals, to help them transform into a digital marketers of the future.

 

Click here to download the detailed program content

Who Should Attend?

Designed for Marketing, Advertising, Product Management, Sales and Business Development Professionals
·         Digital marketing professionals desiring to enhance their knowledge
·         Marketing professionals wanting to add digital marketing to their skills portfolio
·         Entrepreneurs using digital marketing to improve their business performance
·         Sales/Business Development professionals wanting to branch out into the digital marketing domain
·         Individuals who want to capitalize on the opportunities in the digital marketing domain

Program Features

·         33 hours of Live expert-led lectures

·         Content reviewed by DMI’s Syllabus Advisory Council comprising of the world’s leading digital brands like Google, Facebook, Twitter, LinkedIn etc.

·         Up to 10 Industry Case Studies for holistic learning

·         Project Based Learning; Projects in SEO, PPC and Analytics

·         Guest sessions by industry specialists for in-depth understanding

·       Module wise assessments for Mastery Learning

 

Program Details



Module 1:   Introduction to Digital Marketing

Module 2:   Search Engine Optimization (SEO)

Module 3:   Search Engine Marketing (PPC)

Module 4:   Digital Display Advertising

Module 5:   Email Marketing

Module 6:   Social Media Marketing (Part 1)

Module 7:   Social Media Marketing (Part 2)

Module 8:   Mobile Marketing

Module 9:   Analytics

Module 10: Strategy and Planning

 

Program Highlights

1.       Industry relevant content

The content for PDDM has been specially created by DMI and reviewed by DMI’s Syllabus Advisory Council, comprising of world’s leading digital brands like Google, Facebook, LinkedIn, Microsoft, Twitter, Ogilvy etc.

2.       Sessions from Industry Experts

The program includes guest sessions from industry experts which includes entrepreneurs, practitioners and academicians to help you understand the current industry scenario and practices.

3.       Preparation for an International Certification

Our program gives you all the knowledge and hands-on-skills needed to make you industry ready and at the same time prepares you for the international certification exam by the Digital Marketing Institute of Ireland.

Batch Details

Program Fees

The Program Fee is INR 37,500 + 18% GST







 


 


ACADEMIC PARTNERS

Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Indian Institute of Management, Calcutta
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Indian Institute of Management - Tiruchirappalli
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Indian Institute of Management, Calcutta
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Indian Institute of Management - Tiruchirappalli
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

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